How Adobe Engaged Students with a Brand Ambassador

The Brief – Become an Adobe Student Creator

Campaign Objective:

To raise awareness of Adobe’s creative tools among students and educational institutions and to select an Adobe Student Creator to act as a brand ambassador. This program will drive engagement with Adobe’s student offerings, position Adobe as essential for aspiring creators, and generate leads through relatable, social-first content that showcases Adobe’s tools in action.

Target Audience:

Primary: Students aged 16-22, currently in high school, college, or university.

Location: United Kingdom

Key Message:

Empower students to express their creativity and gain real-world experience by selecting an Adobe Student Creator to produce social-first content. This campaign will raise awareness of Adobe’s creative tools among students while providing a unique opportunity to amplify their talents. The competition will challenge participants to create an engaging, under-30-second TikTok video that showcases Adobe’s products in an authentic and innovative way, positioning Adobe as the ultimate toolkit for student creators.

Campaign Tone & Voice:

Inclusive: Foster a welcoming environment, making all students feel they can participate and be a part of the Adobe community.
Innovative: Inspire students to create a 30s video, and showcase their innovative designs.
Approachable: Present Adobe as a friendly and accessible creative partner, inviting students of all skill levels to explore, experiment, and grow with Adobe tools.

Services

Creative Strategy

Content Creation

Content Ideation

Location

United Kingdom

Platforms

TikTok

Instagram

Campaign Content

Our Approach

Our approach centers on fostering a genuine connection between Adobe and the student creator community, highlighting Adobe’s tools as essential, user-friendly resources that fuel creativity and innovation. We aim to raise awareness of Adobe’s offerings and generate excitement around the Adobe Student Creator search by engaging students directly through their preferred channels and formats. By challenging participants to create a dynamic, under-30-second TikTok video, we ensure the content feels fresh, relevant, and aligned with current social trends.

To amplify engagement, we will partner with influential student creators who embody Adobe’s values and can authentically showcase its products. Their content will serve as inspiration for potential applicants, demonstrating how Adobe can help unlock creative potential in a relatable, authentic way. Throughout the campaign, we will emphasize an inclusive, supportive environment, encouraging students at all skill levels to participate and discover Adobe’s tools. With a playful, empowering tone, our approach positions Adobe as an approachable, indispensable ally for student creators eager to share their vision with the world.

Campaign Sentiment

What We Believe: Do It With Passion or Not At All

At Renowned, we know that passion is the driving force behind creativity—and we channeled this belief to deliver outstanding results for Adobe. Our influencer marketing campaign was designed to inspire students to showcase their talents using Adobe’s tools, and it paid off big: 786,000 total impressions, over 9,200 clicks, and 480 hours of total playtime, with an impressive engagement boost of 55%.

We didn’t just promote Adobe’s creative suite; we made it an integral part of students’ journeys, emphasizing authenticity and innovation. By collaborating with influential creators who shared engaging, social-first content, we positioned Adobe as a supportive, must-have resource for aspiring creatives. Fueled by a passion for empowering student creators, we delivered a campaign that not only raised awareness but also reinforced Adobe’s relevance and impact in the education and creative space.