How We Boosted Apple's Awareness with Influencer Marketing

The Brief – Production Integration / Influencer Marketing

Campaign Objective:

To raise awareness of Apple’s education pricing on iPads and Macs among students, educators, and parents by leveraging the influence and reach of key educational influencers.

Target Audience:

Primary: Students aged 16-24, currently in high school, college, or university.
Secondary: Educators, parents, and guardians who influence purchase decisions for students.

Location: United Kingdom

Key Message:

Empower learning with Apple. With exclusive education pricing, students and educators can access the best technology, tools, and support for the ultimate learning experience. Additionally, showcase the latest features of the iPad, including the Apple Pencil Technology for students who currently own an iPad.

Campaign Tone & Voice:

Approachable and supportive: Emphasizing the educational benefits and value.
Innovative: Highlighting the cutting-edge technology Apple provides.
Aspirational: Focused on how Apple products can enhance productivity, creativity, and academic success.

Services

Creative Strategy

Brand Awareness

Product Placement

Content Creation

Location

United Kingdom

Platforms

TikTok

YouTube

Instagram

Campaign Content

Our Approach

Apple's primary goal was to connect with as many students across the UK as possible. To achieve this, we strategically partnered with two of the most influential creators in the student community, well-known for their engaging, relatable content around student life and study routines. These creators have consistently cultivated an authentic connection with their followers, establishing themselves as trusted sources within the academic space.

The campaign was designed to unfold organically over three months, allowing the influencers to showcase Apple products as they genuinely integrated them into their daily routines. This approach emphasized authenticity, focusing on how iPads and Macs effortlessly supported their studies, organization, and creativity. The content was crafted to be engaging and approachable, maintaining a natural tone without a hard-sell approach.

Our primary aim wasn’t conversions or direct sales. Instead, we focused on positioning Apple subtly as the ultimate study companion, an essential yet understated part of a student’s toolkit. This approach ensured that the campaign felt relatable and credible, strengthening Apple’s appeal and relevance among UK students without overt promotional messaging.

Campaign Sentiment

What We Believe do it with passion or not at all

At Renowned, we believe that impactful marketing starts with passion—and that’s exactly how we approached our campaign for Apple. Our mission was to elevate Apple’s presence among students and educators, and we did so with authentic, high-energy content that made a lasting impact. By partnering with influential student creators and crafting engaging, relatable stories, we delivered extraordinary results: 25 million total impressions, a 65% engagement rate, and 23,000 shares, all with a perfect 100% positive brand sentiment.

We didn’t just showcase Apple’s education pricing and innovative products; we made them an essential, aspirational part of student life. From highlighting the power of the iPad for study routines to demonstrating the creativity unlocked with Apple Pencil technology, our campaign inspired students to see Apple as a must-have study companion. Fueled by passion and driven by results, we smashed it for Apple, ensuring their brand resonated authentically with the student community.