How ASUS Captured Students with the Vivobook S 16 OLED

The Brief – Product Integration / Influencer Marketing

Campaign Objective:

To promote the new ASUS Vivobook S 16 OLED among students as the ultimate back-to-school laptop, emphasizing its AI-driven performance, lightweight portability, and premium OLED display. The campaign aimed to align ASUS with academic productivity, positioning the Vivobook as an essential tool for students.

Target Audience:

Primary: University and college students aged 18-25, balancing studies with social and personal activities, seeking technology that supports both academic and lifestyle needs.
Secondary: Educators and tech enthusiasts interested in the latest advancements in educational tech.

Location: United Kingdom

Key Message:

“Elevate your study experience with ASUS Vivobook S 16 OLED. Designed with cutting-edge AI features, a lightweight frame, and a vivid OLED display, this laptop is built to support your productivity, creativity, and on-the-go lifestyle.”

Campaign Tone & Voice:

Innovative and stylish: Showcasing ASUS’s technological edge and sleek design.
Productivity-focused: Highlighting how the Vivobook enhances work and study routines.
Engaging and relatable: Emphasizing the laptop’s relevance to student life.

Services

Creative Strategy

Brand Awareness

Product Placement

Content Creation

Location

United Kingdom

Platforms

TikTok

Instagram

Campaign Content

Our Approach

ASUS’s campaign goal was to reach students across the UK with an impactful showcase of the Vivobook S 16 OLED’s capabilities. To accomplish this, we collaborated with Bilan, a well-known law influencer, leveraging her credibility within the student community to present the Vivobook as the go-to device for academic and personal productivity.

The content was crafted as a visual journey, featuring Bilan in various study and work environments, seamlessly integrating the Vivobook’s features into her daily life. The approach used smooth transitions to emphasize the laptop’s portability, AI-enhanced performance, and vibrant display, demonstrating how it fits into dynamic student routines, whether in the library, on campus, or at a coffee shop.

Rather than taking a hard-sell approach, the campaign positioned the ASUS Vivobook S 16 OLED as an essential productivity partner. Through authentic storytelling and visually engaging content, the campaign underscored how ASUS’s technology enhances both academic success and personal productivity, establishing a strong, relatable connection with the target student audience.

Campaign Sentiment

What We Believe: Do It With Passion or Not At All

At Renowned, we believe that impactful campaigns come from passion-driven storytelling, and our ASUS campaign exemplified this perfectly. Our mission was to elevate the ASUS Vivobook S 16 OLED as the ultimate back-to-school laptop for students, and we delivered with content that resonated deeply: 23,000 total reach, 1,402 shares, a phenomenal 72% engagement rate, and 100% positive brand sentiment.

By partnering with Bilan, a respected law influencer in the student community, we crafted an authentic narrative that seamlessly integrated the Vivobook’s features into her study and lifestyle routines. Our visual content highlighted the laptop’s AI-driven performance, lightweight design, and stunning OLED display, emphasizing how it enhances productivity and creativity on the go. With a focus on relatable, engaging storytelling rather than hard-selling, we successfully positioned ASUS as a stylish, must-have productivity partner for students, leaving a lasting impact on the UK student market.